AS ON

"As, which means ~, and " which symbolizes the two CEOs," turn on, which means to come up with shiny and creative ideas as if the switch is always bigger."

Ason was launched in 2019 and is a brand that believes in challenging without hesitation.

I hope that the As-owners who purchase our products will have a wonderful mind to challenge the clothes they want to wear for themselves without hesitation without worrying about their once-in-a-lifetime life. We will continue to move forward with these principles with As Owners."